Case study
Mitwalli Steel Products Factory
A product-led site for a Jeddah steel products factory: ten product lines, a downloadable catalogue and an Arabic version.
- Sector
- Steel manufacturing
- Location
- Jeddah, Saudi Arabia
- Scope
- Bilingual corporate website and product catalogue
- Live site
- msp.com.sa (opens in a new tab)
About the client
Mitwalli Steel Products Factory Co. manufactures and supplies steel products from the Industrial Area in Jeddah, including structural steel building components, coil slitting, cold- and hot-rolled sheet, square and flat bar, hollow tubes and pipes (ERW), welding material and expanded metal.
What the site needed to do
Buyers in construction and fabrication arrive with a specific product in mind, so the site had to make each product line easy to find, explain it plainly and make the next step obvious: download the catalogue or get in touch.
What the live site includes
- A product index covering ten product lines, each with its own page
- A downloadable company catalogue
- Certification, accreditation, careers and policy pages (strategic plan, quality, ethics)
- An Arabic version of the site
- WhatsApp contact alongside phone and email
- A blog for company news
Results
We publish measured outcomes only when a client has approved them, so this case study describes the work rather than quoting figures. Ask us for a reference conversation with the client.
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