Branding in Saudi Arabia
Branding in Saudi Arabia means building an identity that works equally in Arabic and Latin type, across signage, print, digital and social. IITWares builds naming, identity systems and brand guidelines with Arabic letterforms treated as a first-class design problem rather than an adaptation.
IITWares has worked from one studio in Jeddah since 2010 and has delivered more than 400 digital projects for clients in Riyadh, Jeddah, Dammam and across the Gulf. You speak directly to the people doing the work, and the scope and price are written down before anything starts.
Start a projectWhat the work covers
Strategy and positioning
What you stand for and who it is for, established before any visual work.
Bilingual identity
Arabic and Latin logotypes designed as a pair, so neither is a stretched or traced version of the other.
Type system
Arabic and Latin typefaces selected to work together at every size, which is harder and more important than it sounds.
Applications
Signage, print, digital, social and document templates.
Guidelines
A brand book any designer or vendor can work from after you.
How we deliver it
01 — Discovery
Stakeholder interviews, audience and competitive review.
02 — Positioning
Agreed before design, because visual work without it is decoration.
03 — Identity design
Concepts developed in Arabic and Latin together, with revision rounds agreed up front.
04 — Systemise
Type, colour, layout and application rules.
05 — Document and hand over
Full guidelines plus working files.
Works well alongside
Corporate Identity Design
A corporate identity is the system that keeps an organisation looking like itself across every touchpoint and every vendor. IITWares builds these systems bilingually, with documentation your teams and suppliers can actually follow.
Bilingual logotype and marks
Arabic and Latin designed as peers, with clear-space and minimum-size rules for each.
Type and colour system
Arabic and Latin typefaces and a palette that survives print, screen and signage.
Stationery and documents
Letterheads, presentations, reports and forms in both directions.
Signage and environment
Specifications suitable for fabricators.
Brand book
Documentation precise enough that a vendor you have never met gets it right.
Common questions
How long does a branding project take?+
A full identity typically takes two to four weeks including discovery, concepts and revisions. Larger organisations with more stakeholders take longer, and the variable is approvals rather than design.
Can you refresh our brand instead of replacing it?+
Often that is the better choice. A refresh keeps recognition and equity while modernising type, colour and system — usually faster and less disruptive than a full rebrand.
Do you design Arabic logotypes?+
Yes, as original Arabic letterform work rather than a Latin mark with Arabic text placed beside it.
