The Pillars of a Good Website

Have you ever wondered about the components of a good website? Websites that are essentially good are often comprised of several things that make it so. On the other hand, those that are not performing well in terms of ranking and revenues either lack something in their website, or they lack everything that should make their site essentially better.

So to give you an idea on what these things are, here are some of the pillars that will help make a website a truly good one.


Every website needs content. It could be a short description of the product or service that you offer. It could be your company’s history. It could even be your latest achievements.

One thing that is a must in website development is that you need to create unique and original web content. This means that you will not do copy-paste. There must be no plagiarism, or copy someone else’s work.

What’s the effect if you do? Well, Google will penalize you the moment it detects that you have duplicate content. Google normally pushes down websites’ rankings that were found to have plagiarized content. So if you don’t have time to write original content for your website then find a writer who can do it for you.


Images are very important in a website. Have you ever found a website in today’s times where there is no image but only text? Aside from beautifying the website, images also help in getting people’s interest, grabbing their attention even though they may not initially want to read what you are saying. The ability of the brain to respond to images is better than towards text.

Imagine if you would be describing a place using text alone. How will you let your readers know that the place is truly beautiful? The best way to do this is through images. Because even though the reader won’t read your entire content, he will now have an idea of what you are talking about.


Try to get a website developer who can deliver good concepts when it comes to presentation. This would include the overall look of the website. Do the images have good sizes? Are there areas that overlap each other? Is the main slide attractive enough? What is the first impression that a user will experience upon visiting your website?

By answering these questions, you will know whether you have good presentation or not.


While you may have good content, nice images, and an excellent presentation, your website may not fare really well if it is not optimized. In this aspect, it is really best to seek the help of somebody who specializes in SEO or Search Engine Optimization. It is the only way that you will be able to fully optimize your website and have it gain good rankings in leading search engines especially Google.

Remember these pillars if you are in the process of web development. Once you take these pillars into consideration, you can expect your website to do well in search engines.



Posted in Web Design

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