Having your own website is not the be-all, end-all when it comes to making it big in the online world. Just like having your own office, you also need to make an effort to bring traffic to your online site. In order to do this, you would need to optimize your site for search engines.
Search engine optimization is an Internet marketing strategy that allows for a certain website to get more traffic just by making sure that they land on the first page of the search engine results page for the keyword they are optimizing for. Although, in most cases, companies would just get the services of an SEO company, this might not be possible especially for those who are just starting out in the business. If you belong to the latter, it is actually not the end of the road. By keeping a few things in mind, you can actually do your own simple SEO.
SEO can either be black hat or white hat. Regardless of how badly you need your site to go up the ranks, never go for black hat strategy. Although it can bring a spike in your web traffic, it can also lead your site to be penalized by search engines. Looking at it long-term, it would be your loss. The first thing that you need to do is check where your site currently stands. There are a number of free software as well as online sites that can help you with this. Once done, submit your URL to various directories and search engines to ensure that they get your site indexed.
If you are good with the written word, create blog posts and articles using the keyword your site is being optimized for. Now, you have to remember that with all the changes that Google has done when it comes to how it indexes a site, your content has to be unique and properly done. Articles and blog posts that have parts lifted from other sites can cause your own page or web site to be penalized. Aside from this, content has too many grammatical errors and misspellings might cause the search engines tag your site as of low quality.
Of course, you also have to make sure that you do blog commenting every now and then. In place of literally asking web owners to exchange links, blog commenting and forum posting can bring you’re the traffic that you need at the soonest time possible. All you have to do is make sure that you comment only on sites that have high PR as well as those that are related to your site. If you are after web traffic, there is no need to worry about Do-Follow and No-Follow Links. However, if you are also trying to increase your PageRank, you have to make sure that you only comment and post on sites that have a Do-Follow link.
Lastly, make sure that you update your site’s content every now and then. The best way to do this would be to have a blog connected to your website. As much as possible, put blog posts every two to three days to keep your site’s content fresh.
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